Studio

DESIGN STRATEGY

VISUAL IDENTITY

PACKAGING

BRANDING

ART DIRECTION

What are we great at?

From tech start-ups to established global brands - we master branding, design, and stories that matter. We define brand positioning to meet evolving and emerging category needs. We work with you to establish brand equity and competitive leadership. We create brand experiences to engage existing and new audiences, categories, and channels.We scale to match your goals, with the flexibility to meet your budget needs without compromising quality.We have access to a vetted network of specialists in: motion design, photography, product VFX, illustration, copywriting, web development, and brand strategy.

What makes for a good fit?

Collaboration. Integrity. Efficacy.

We believe that the answers are in the process. And sometimes that process is hard.

We talk early and often. Finding your story together with insights that drive the core idea and narrative built on your brand truths. We muddle through with you, and with passion.

Designcraft is about the art of building brands from the inside out. We get our clients - because we have been the client.

We specialize in design strategy, branding, identity, and packaging experiences that captivate audiences with remarkable design, and messaging that resonates.

You get the unique blend of boutique attention with comprehensive capabilities. We intentionally work with a limited number of clients each year, ensuring that every project receives the care and craft it deserves.

Transformational beauty is the heart of our work—the power to turn brands into icons, audiences into advocates, and ideas into impact.

who’s behind designcraft studio?

Johnny Cardenas is the founder and Design Director of D/C.S. He brings over two decades of experience crafting brands that have made their mark in the world. Global brand redesigns, creative strategy, packaging innovation, content creation development, art direction - we’ve got this. 

Johnny works hands-on with every client as the key collaborator - developing teams with expertise around every project per needs and scope.

Johnny is a collaborator who leads responsibly to shape your brand foundations. An experienced specialist who understands what is practical, and do-able, given your business growth strategy. And a maker that creates transformational design, and narratives worth hearing.