Having embarked on a project to restore a distillery in tequila and make it a home, the founders of Antiguo de Herradura, became custodians of around 5000 blue Weber agave plants.
Objective:
Revitalize the brand, design a bold visual identity and give the brand the tools to become a top national tequila spirit.
Approach:
1. Develop a strategic concept to inform the brand’s design
2. Redesign Antiguo’s packaging structure and refresh the brand’s visual and verbal identity
3. Apply the new identity across all touchpoints to reintroduce the brand
Perspective:
Great alcohol beverage packaging design is about the reflecting the qualities of what is inside the bottle in a clear and succinct way - and as the younger brother of Herradura, Antiguo is uniquely positioned to highlight this unique approach
